Didia - Uncommon Sense
Planned, purposeful digital marketing and sales strategies that start from inside your business.
Managed, measured, strategically sound process based marketing strategies that quickly transform your web visitors into high value customers
What You Get From Us
In a word… partnership. We get down in the trenches with you and work inside your business, because that's where wars are won. Especially when you're armed with our TRACE Marketing Process.
Research, Goals & Objectives
Look around you. What do you see? What are you competing against? Who? Those generic reports won’t tell you. High level, low value. Only a deep, value packed analysis of your marketing landscape will give you foundations on which to build meaningful, achievable, business building goals and objectives.
Customer Persona Mapping
Your congregation. Where does it meet? Where will you share your good news? Which search and social channels will deliver maximum relevance and maximum resonance? LinkedIn Groups? Facebook? Specific industry publications? Your list? First we identify them. Then we work them.
Value Proposition & Marketability
Why should your ideal prospect buy from you as opposed to your competition?It’s a success (or failure) defining question. We’ll help you answer it, to define your value. Vividly. Profitably. When your prospects are looking for a clear, obvious choice… let’s make it you.
You are your assets. They’re the essential components of what makes you you. Your marketing collateral, your sales processes, your IP, your CRM, your digital footprint, you products, your R&D, your training, your after-sales support, your HR. It’s everything. Income follows assets, follows asset development.
Track & Analyse
Unless your tracking processes are watertight, your learning is lost. No learning, no ongoing campaign shaping and sharpening. Don’t let all your good work go to waste. Track and analyse to feed goals and to theme your campaigns. The simple but essential mantra. Manage. Measure. Master.
Trace Marketing Process
Marketing success doesn’t just happen. It’s crafted. It’s Iterative. Success is the product of process, of asking the right questions, of lessons learnt and lessons applied. We’ve distilled our process into five key components. A process we call Trace.