Competitor Analysis

Don’t Reinvent The Wheel.

There is a wealth of data and market insight available on what other websites (in particular your competitors) are doing in their online strategies.

This should be one of the the first points of call in your market research as it is easily accessible and can more often than not provide you with some incredible strategies for inspiration.

The Principle Is Simple

Learning from other business’s mistakes removes the cost of making your own and can put you in a very strong starting postion, at a lower cost and with more data behind you to back your marketing decisions.

With this in mind the Didia team created our Competitor Analysis service to make this simple principle more accessible.

The Didia Digital Tool Kit

There are a number of tools and websites online that we can use to give you plenty of insight on your competitors most active channels; types of ads, landing pages, digital market share, social strategies, customer experience, assets, revenue, company turnover and more. The goal here is to give you as much information as possible. The more we can show you, the stronger your position.

The ideal approach to this exercise is to create a profile for each of your competitors. Containing extensive details about their traffic sources, strategies, actions and strengths.

Two Types Of Competitor In The World

Remember, there are two types of competitors – direct and indirect. Direct competition is obvious – same audience, same offering. Your indirect competitors are the businesses targeting the same audience as you but with a different product or service. It is crucial to scope out indirect competitors within the research process as you’ll be surprised at how inspiring it can be to gain an understanding of other sectors’ approaches to acquire the same audience as you.

Competitor research is often overlooked in the marketing strategies of a lot of businesses we have worked with. It is rare to run research in this area and be unable to find something that helps in developing a more successful campaign.

What You Get From The Competitor Analysis Service

You will receive a detailed research report on 5 key competitors. The report contains a mix of data and manual reviews covering the following elements:

  1. Marketing channels such as paid search; SEO/ organic search, social media reach and engagement (benchmarked against your business)
  2. Website user journey and experience analysis
  3. Technology review (which systems are being used such as tracking or CRM)
  4. Digital assets review (what documents do they provide to their customers and why)

If you’re interested in gaining a thorough insight into what your competition are doing online, then we would love to hear from you. Call the Didia team to discuss how Competitor Analysis can help you and your business.

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Competitor Analysis

Don’t Reinvent The Wheel.

There is a wealth of data and market insight available on what other websites (in particular your competitors) are doing in their online strategies.

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